Ford takes inspiration from Apple
Facing ailing marketshare, US vehicle giant Ford has made the decision to steal a leaf from Apple’s book, and can innovate its long ago to success.
A study on Leftlane News, a vehicle website, cites Ford’s executive v . p . and president from the Americas, Mark Fields. Speaking in the opening of the motor show in LA, Fields accepted 2005 to possess been a difficult year for all of us vehicle makers, and blamed his company for “losing touch” with consumers.
He companred Ford’s position with this formerly held by Apple or Motorola: “You know what?Inch he stated, “Apple and Motorola have been wiped off under about ten years ago, similar to the American auto industry. The headlines were harsh.
“But Apple and Motorola continued the offensive. They redefined themselves, they refocused on their own brands, plus they connected for the first time with increased customers. They made it happen with items like the ipod device and also the Razr phone – items that have excited customers with bold design and innovation,” he stressed.