RIFT China Shutting Lower in November RIFT
With RIFT’s closure in China, the sport makes its exit from Asian markets.
By November 15th, RIFT may have formally took its leave of companies. Using the Korean servers already getting been shut lower captured and also the Chinese servers closing in 2 several weeks, the sport continues to be given a good chance in the area and unsuccessful.
Despite writer Shanda Games’ spending a substantial amount on marketing RIFT, the sport has unsuccessful to attract and hold market curiosity about China. After about six several weeks of battling, Shanda Games is able to ignore it.
This is undoubtedly a disappointment to Trion Worlds, as just this past year they’d big ambitions for that game in China.
A visit to yesteryear on Gamasutra shows how positive these were giving Shanda Games the work. Shanda did pump a couple of million into marketing RIFT, sticking to their statement within the Gamasutra article they would ‘work hard’ to promote it the sport in China. Regrettably, which was insufficient.
Trion Worlds themselves saw a studio closure recently. That by itself isn’t associated with RIFT’s situation in China, but they’ve already found themselves inside a better situation when the game had off in other territories.
(Via MMO Culture)